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AUDIOMATIC CORPORATION 1290 AVENUE OF THE AMERICAS NEW YORK NY 10019 PHONE (212) 582-4870
Milton B. Gelfand just back from the Army, gained his first employment as a chemist in the plating department of Chicago -based Sonora Radio & Record Company at its plant in Meriden, Conn. Within three months he became a foreman, establishing a rate of upward movement in the audio industry which he has sustained ever since. - In 1947, with three partners, he launched an independent record plating company, Audio Matrix, Inc., in The Bronx. Within five years, he had bought out the interests of all his partners and was the sole owner of the company. At that time the record industry was producing only 78 -rpm disks pressed from copper stampers using nickel only as a flash, surface coating.
The emergence of LPs and 45s in the mid -5Os created important new technological demands throughout the record - making process. Gelfand and Audio Matrix pioneered new techniques to meet the sophisticated needs of the pure vinyl, high fidelity (and later, stereo) -long playing record. He was the first to convert to all- nickel masters and moth- ers. The company was the first to process stereophonic recordings and the first to use chlorides in a nickel sulfamate bath for the production of record plates. As it adapted to the new requirements of the industry, Audio Matrix steadily evolved a high -speed nickel -plating system with many new features that was patented under the name "Audiomatic Process."
In the early 196Os Audio Matrix was producing for its own use its first 10- position Audiomatic Process plating tank, when a Venezuelan record maker visited the plant and insisted on buying it. It was subsequently seen in Venezuela by RCA International, which sent a team headed by Dr. Max from RCA Laboratories to evaluate the equipment on location in The Bronx. Their report récommended the Audiomatic Pro- cess for use in RCA plants around the world. Thus Gelfand's international sales activity was launched.
Tape becomes factor- Then tape began to emerge as a dramatic factor in the audio industry and Gelfand formed Audiomatic Corporation to be an exclusive worldwide sales agency for the new Electro Sound high -speed duplicators. He traveled incessantly, ac- quainting the music industry with the Electro Sound system and setting up representatives at strategic points. The ensuing years were marked by a dramatic rise in the international influence of Audiomatic. A variety of equipment was sold to industry leaders everywhere. New product lines were added. Timothy A. Cole joined the growing staff as vice president. Executive offices were opened in Rockefeller Center. The Courbevoie sales facility was launched and Audiomatic was firmly established as the expert to be consulted by any- one who wanted to start, expand or improve a tape or record - making operation anywhere.
July 4, 1989
Gauss, a Sun Valley maker of audiotape duplicating equipment, said its parent company, Mark IV Industries, has acquired another tape duplicating equipment maker, Electro Sound Inc. The purchase price was not disclosed. Electro Sound will keep its manufacturing operations in Sunnyvale. Gauss and Electro Sound also will maintain separate sales and marketing operations but will combine their research and development efforts, Gauss said.
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Electro Source ES-505 eBay listing 2020
Note: Electro Source, Inc. was a subsiderary of Viewlex
The Viewlex company pioneered planetarium automation technology beginning in the late 60's using a synchronized tape method devised for the Goto projector. "Canned" programs could be played by astronomically challenged school teachers to go along with a standardized curriculum. Apparently the system did not prove to be as reliable as advertised and Viewlex soon went out of business.
09/10/1977 Viewlex Earnings Increase 50% After Focus On Disk Pressing
LOS ANGELES -Viewlex Inc., now primarily record pressers, has increased its pre -tax, pre- interest earnings by 50% in the past two years since the firm relinquished its recording, audio /visual and jacket fabricating subsidiaries. For the fiscal year ended May 31, 1977, Viewlex realized earnings of $1 million on sales of $18 million. Two years ago, the firm had profits of $500,000 on comparable sales. Viewlex president Richard Burkett says the company took "a hard look at what we could survive in and what companies were beyond our financial abilities." The result was the "reluctant" sale of Buddah Records in Jan. 1976, the sale of its Globe jacket fabricating company, in part to Ivy Hill, Mod- em and Imperial, and the sale of its Viewlex audio /visual division. Burkett explains that the sales of these companies stem back to 1972 when Viewlex over extended its bank borrowings. As a result, the banks have restructured the company's indebtedness and assumed a potential ownership role through a newly -issued preferred convertible stock. Concentrating now on record pressing, tape duplicating equipment and sleeve design, Viewlex, claims Burkett, ranks as the second largest custom record presser next to CBS. Viewlex maintains its Monarch plant in Los Angeles, Gold Disk in New York and its Allentown, Pa. plant. The firm presses records for A &M, Motown, MCA, Polydor, Warner Bros., Atlantic and various other labels. Burkett says that Viewlex is in the midst of finding a new Los Angeles site for its Monarch plant. Monarch remains the last large manual plant in the U.S. Viewlex is seeking to automate and consolidate it. In addition, Viewlex recently signed an agreement with London Records for pressing and collating all U.K. product, and has taken on the overflow situation at Casablanca Records (primarily pressed by CBS) resulting in the pressing of the blue vinyl "Deep" soundtrack. And its San Francisco -based Electra Sound duplicating equipment company recently sold CBS 30 machines for duplicating 8 -track cartridge masters to help increase duplicating capacity. Viewlex is headquartered in Holbrook, L.I., and maintains sales offices in New York and Los Angeles.
